In today's announcement, AMC said that it was "...not an easy decision, but we were grateful to work with such a phenomenally talented and dedicated team". Really? That wasn't an easy decision for you to cancel Rubicon? REALLY? Let's review the demise of Rubicon from start to finish:
OK! First, in a misguided and downright puzzling move, the network premiered Rubicon's pilot during the series premiere of Breaking Bad, a summer show. The remaining episodes weren't set to air for weeks and for some odd reason, they run the Pilot multiple times before it's full run. Because I'm sure fans will be waiting, at the ready many, many weeks later for the reason that one dude was killed and stuff.
Second, AMC broke a cardinal rule: don't compare your shows to each other. HBO doesn't say shit like, "In Treatment is the next Six Feet Under" or, "Hung is the new Entourage", does it? NO! You know why? Because those shows earned their own followings. Plain and simple it seems braggadocious do say, months before a shows release, that it "is in the same pantheon as 'Mad Men' and 'Breaking Bad' ". That's an actual quote that ran DURING the commercials for the show. Why don't we let the viewers make that decision? Maybe that way the show won't be eaten alive by its very own marketing campaign.
Third, the show literally came off to me like it was supposed to be a big deal. From the very first episodes unrelenting moody feelings and ultra-suspenseful soundtrack, the show felt as though it was presenting itself in a way that said, "This show is a big deal! WHY AREN'T YOU ACTING LIKE IT IS?!". To say it a more crude way, it felt flat, even while all this super-secret stuff was happening on screen.
I guess overall, it just simply fizzled out. Sorry Rubicon fans, put this one on the shelf with John From Cincinnati and Journey Man. It got the one and done.
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